Apple Plans to Sell Video Subscriptions Through TV App
- Strategy in development looks a lot like rival Amazon.com’s
- The move would help Apple keep boosting services business
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Apple Inc.’s plan to reinvent cable TV is starting to look a lot like the strategy of its rival Amazon.com Inc.
For the first time, Apple plans to begin selling subscriptions to certain video services directly via its TV app, rather than asking users to subscribe to them through apps individually downloaded from the App Store, according to people familiar with the matter.