Amazon, Apple Struggle to Sit Out NRA Gun-Control Debate

  • Dick’s Sporting Goods halts sales of assault-style rifles
  • ‘There’s a dark side’ to asking tech companies to pull content
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Gun-control activists are demanding that Amazon.com Inc. Chief Executive Officer Jeff Bezos do something he has carefully avoided: pick a side in a hot-button political debate.

The online retailer, along with Apple Inc., Roku Inc. and other video streaming services, is facing pressure from customers protesting any corporate relationship with the National Rifle Association in the aftermath of a Florida school shooting that killed 17 people. Even though it doesn’t sell guns or ammunition, Amazon is taking much of the heat. Angry consumers started using the hashtag #StopNRAmazon on Twitter, which surfaced last week with customers threatening to cancel their $99-a-year Prime subscriptions.