Alex Webb, Columnist

Apple Self-Driving Car Layoffs Are a Nod to Reality

It was never clear that Apple managed to develop the partnerships it needed. Now it should focus on the bets it can win.

January 24, 2019 at 6:22 AM EST

By Alex Webb

Alex Webb is a correspondent for Bloomberg Quicktake. He previously covered the technology, telecoms and media industries in London, San Francisco and Munich.

The future isn’t quite here.
Photographer: Krisztian Bocsi/Bloomberg

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Project Titan, Apple Inc.’s increasingly abortive plan to build an autonomous car, doesn’t seem to have the strength its name implies.

The iPhone-maker has dismissed about 200 people from the project, according to a Thursday report from CNBC. Some are being moved to projects in other parts of the company, as are other staff affected by changes at Project Titan, the report said.

Before it’s here, it’s on the Bloomberg Terminal

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