Apple Plans More Features for Parents to Control Kids' Phone Use

  • IPhone maker responds to investor concern about health impact
  • Jana, Calstrs have called for study on mental health effects
TOKYO, JAPAN - NOVEMBER 03: A girl tries an iPhone X at the Apple Omotesando store on November 3, 2017 in Tokyo, Japan. Apple launched the latest iPhone featuring face recognition technology, a large 5.8-inch edge-to-edge high resolution OLED display and better front and back cameras with optical image stabilisation today. (Photo by Tomohiro Ohsumi/Getty Images)

Photographer: Tomohiro Ohsumi/Getty Images 

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Apple Inc. said it plans new features to help parents control how children use its smartphones, responding to criticism from two shareholders about the entrancing qualities and potential mental health impact of the company’s iPhone.

"Apple has always looked out for kids, and we work hard to create powerful products that inspire, entertain, and educate children while also helping parents protect them online," a spokeswoman said late Monday in a statement.