Apple’s Next Change for Siri: Dropping ‘Hey’ From ‘Hey Siri’ Trigger

Apple is working on a project to simplify the “Hey Siri” trigger phrase to just “Siri.” Also: The company’s ad expansion gets a soccer spin, more executives are departing, and Qualcomm lives to see another day in the iPhone.

Last week in Power On: Apple gears up to launch its next crop of Macs early next year.