Next Apple TV to be priced even lower, says Kuo

Updated Apple TV 4K has an A15 Bionic processor

On Tuesday, Apple announced its newest Apple TV 4K. The model saw some predictable upgrades, including increased storage and a more powerful A15 chip.

But alongside the upgrades, the device also saw a $20 price cut — now priced at $129 for the base model, which lacks Thread and an Ethernet port.

In May, Kuo had suggested that Apple would drop the price when they launched the new Apple TV.

He noted that doing so would help guide customers toward Apple's services, such as Apple TV , Apple Arcade, and Apple Music.

Now, the analyst predicts that Apple may drop the price even further with the next generation.

He believes that the Apple TV price drop could help move more units but doesn't think that it is quite enough. Kuo suggests that Apple should aim for a sub-$100 price point in the future.

When the Apple TV 3 was $69 and still capable of 1080p streaming, it didn't appreciably increase the market share of the unit. Furthermore, the Apple TV is typically sold to consumers already in the ecosystem with an iPhone, iPad, or Mac, so it's not clear how Kuo's suggestion will draw more consumers into Apple services.