WhatsApp launches secure payment feature for small businesses in Brazil
WhatsApp has introduced a payment feature in Brazil that allows users to pay for goods and services directly within a WhatsApp chat. The new feature supports Mastercard and Visa debit, credit, and pre-paid cards issued by participating banks and it is rolling out to users that install the latest version of WhatsApp from the App Store and the Google Play Store.
| Common questions | Answers |
|---|---|
| Name of the feature? | Payment feature for small businesses in Brazil |
| Status? | Rolling out |
| Compatibility? | Latest versions of WhatsApp for iOS and Android are marked as compatible updates. |
| I have updated my version of WhatsApp but I don’t have this feature. Why? | This feature may be released to everyone over the coming days. |
| Previous news? | WhatsApp is releasing a tweaked interface for the sidebar on the native macOS app! |
WhatsApp just announced in a new blog post on their official website that a new payment feature in Brazil that enables customers to pay for goods and services directly within a WhatsApp chat is currently rolling out. This definitely secures the checkout experience and it will revolutionize the way small businesses buy and sell on the messaging platform without having to go to a website, open another app or pay in person as it is possible to pay without leaving WhatsApp.
Thanks to this feature, users in Brazil can search for a business, browse goods and services, add them to their cart, and make a payment, all with just a few taps:
Supported payment partners, such as Cielo, Mercado Pago, or Rede, can be linked to the WhatsApp Business app, and small businesses can securely accept payments from their customers. At the moment, the payment feature supports Mastercard and Visa debit, credit, and pre-paid cards issued by participating banks, and the service will be rolled out to more businesses in the coming months. With the payment feature, WhatsApp aims to provide a more convenient and better payment experience for all users over time.
To ensure the best security experience when using this feature, card numbers are always encrypted and securely stored, and users are required to create a Payment PIN and use it for each payment. In addition, WhatsApp also offers customer support for free to ensure help if needed.
The secure payment feature for small businesses is rolling out to people in Brazil that install the latest versions of WhatsApp for iOS and Android, from the Google Play Store and the App Store. Note that, as mentioned in their official blog post, WhatsApp is already planning to bring the payment feature to more types of businesses and countries in the future.
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